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Winterberry: Designs by Larson Burns

who are they?
Winterberry is a bespoke interior design company founded by Larson, a passionate and talented interior designer. After years of honing his craft, Larson decided to start his own business, transforming his love for rustic design into a flourishing brand. He started from scratch on social media, aiming to grow his presence, connect with potential customers, and showcase his unique interior design services.
why did they come to us?
Larson's goal was to establish his brand in the competitive world of interior design, with a particular focus on his rustic, vibrant Vermont aesthetic. While he had an eye for design, he needed a strategy to promote his work, build brand awareness, and drive customer engagement on social media. Additionally, as Larson’s business began to grow, he transitioned from providing interior design services to owning and operating his own showroom. This presented a new set of challenges, from the grand opening of the showroom to promoting ongoing sales and product offerings.
our strategy
  • We partnered with Larson to craft a social presence that matched the quality of his work: authentic, cozy, and community-driven.
  • Showcased his signature style with curated, high-quality project photos and showroom shots
  • Brought people behind the scenes of project setup and showroom growth.
  • Launched interactive “This or That” polls to boost engagement and gather real-time customer feedback
  • Ran targeted boosted posts to drive foot traffic and grow his local following
  • Created buzz around his showroom grand opening, product drops, and sales

the results.

  • Local Love + Brand Buzz: Over 18 months, Larson’s following and engagement grew steadily, up 40% cementing his place as a go-to for rustic interiors in the White Junction area.
  • Bigger Network, Bigger Opportunities: His elevated social presence led to valuable industry connections, sparking collaborations, referrals, and added credibility.
  • Major Reach, Real Results: A 99.3K% boost in reach brought in new eyes, from local shoppers to regional design lovers, amplifying visibility and brand trust.
  • Showroom Traffic Surge: Our campaigns turned his showroom into a design destination, with foot traffic and in-store sales soaring.
  • Revenue on Repeat: From seasonal launches to clearance events, every campaign delivered—fueling consistent sales and growth.
  • A Loyal Community: With interactive content, real client stories, and behind-the-scenes peeks, we helped Larson build not just a following, but a fanbase.

why we care:

Through carefully crafted content, interactive campaigns, and targeted promotions, we helped Larson grow his business from a single interior designer to a successful showroom owner. His brand became synonymous with rustic design, and his social media presence played a crucial role in his growth and success. Larson’s journey has been a testament to the power of authenticity, creative content, and community engagement. Larson was one of the first home brands Sidekick Social worked with, and his success continues to be a proud achievement for our team. We're so grateful to support Larson in the future as his business continues to flourish.

work with sidekick

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