hanover crossing
who are they?
Hanover Crossing was a vibrant new shopping center on the South Shore, offering a mix of retail, dining, and entertainment experiences. As their social media partner, Sidekick Social was brought on to amplify brand visibility, build community engagement, and ultimately increase foot traffic through strategic and creative digital marketing.
why did they come to us?
With so many tenants and events to promote, they needed expert guidance to develop clear, consistent campaigns that aligned with their brand voice and captured the excitement of the new destination. Sidekick Social’s expertise in crafting data-driven social strategies, producing professional content, and managing multi-platform engagement made us the ideal partner to bring Hanover Crossing’s vision to life and establish a lasting connection with shoppers.
our strategy
- To establish Hanover Crossing as a must-visit destination, we implemented a multi-faceted social media strategy focused on storytelling, consistency, and community connection. Every month we supplied:
- - Strategy sessions align goals, campaigns, and content planning.
- - Custom promotions to boost awareness and drive visits.
- - Professional shoots supply high-quality visuals for all platforms.
- - Authentic reels and graphics highlight events and tenants.
- - Management of their Facebook and Instagram platforms to grow and engage the community.
- - Insights on how to refine strategy and improve performance.
the results.
In just 12 months, our organic social media strategy delivered powerful results for Hanover Crossing:
Reach +1,600%: Strategic content and reels dramatically expanded visibility, reaching tens of thousands more users each month.
Visits +443.9%: Event campaigns and targeted posts drove major foot traffic—linking digital efforts to real-world results.
+3,700 New Followers: Organic growth across Facebook and Instagram built a loyal, engaged local audience.
Billboard-Worthy Content: Our very first event campaign was so successful it was featured on a local billboard, alongside website and print placements.
Stronger Community Engagement: More tags, shares, and comments reflect a growing connection between the brand and its South Shore audience.
why we care:
We care about Hanover Crossing because it’s more than a shopping center—it’s a cornerstone for community, connection, and local business growth on the South Shore. Helping them thrive means we’re contributing to something bigger than just metrics.
That said, we’re incredibly proud of the impact we’ve made: a 1,600% increase in reach, nearly 450% growth in visits, and thousands of new followers in just one year. Our first event campaign even made it to a billboard. These wins reflect not only our dedication to strategy, storytelling, and creativity, but also our commitment to building brands that matter in the communities we serve.
work with sidekick
Your story deserves to be seen! We’ll help you share it with style, strategy, and substance.